Lightning Jar Founder, Alan Ruthazer


"When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong."

- Buckminster Fuller

*This quote appeared on our first homepage way back in 2001. We found inspiration in it then and we still find inspiration in it today.

Practice Areas

Brand Strategy

Our brand strategy studio specializes in helping founders and established companies to find their voice, craft their message, and tell their story.

Design & Content

Our design and content practice helps great brands and promising startups to develop and activate their marketing strategy, and to craft compelling content with message, voice and meaning.

Digital Transformation

Our team of researchers, designers, UX experts, and technologists specializes in helping startups and established companies to find their way to new opportunities at the crossroads of design, technology and society.

Data & Commerce Consulting

Our data consultants and Pimcore experts specialize in helping manufacturers and commerce companies to solve product and customer data challenges to power commerce.

Select Clients

A lot has changed in the 18 years we've been in business including the client list. We started as one of the first agencies in NYC (and the world) to be dedicated to helping brands navigate a world that was more digital every day. While our focus and services have expanded over the years our core mission hasn't: to use the tools of strategy, design, and technology to help visionary founders, startups and established brands to find their voice and activate new opportunities so they can improve the world.

“Strategy really is the difference that makes Lightning Jar unique. I lean on the LJ team to inform everything we do from marketing and brand strategy, to video and podcast content.”
David Heard, CMO, SecureLogix

Ideas & Inspiration

What we're reading and talking about this week
Digital Transfomation & Data Management
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