Lightning Jar Founder, Alan Ruthazer
"When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong."
- Buckminster Fuller
*This quote appeared on our first homepage way back in 2001. We found inspiration in it then and we still find inspiration in it today.
Our brand strategy studio specializes in helping founders and established companies to find their voice, craft their message, and tell their story.
Design & Content
Our design and content practice helps great brands and promising startups to develop and activate their marketing strategy, and to craft compelling content with message, voice and meaning.
Our team of researchers, designers, UX experts, and technologists specializes in helping startups and established companies to find their way to new opportunities at the crossroads of design, technology and society.
Data & Commerce Consulting
Our data consultants and Pimcore experts specialize in helping manufacturers and commerce companies to solve product and customer data challenges to power commerce.
A lot has changed in the 18 years we've been in business including the client list. We started as one of the first agencies in NYC (and the world) to be dedicated to helping brands navigate a world that was more digital every day. While our focus and services have expanded over the years our core mission hasn't: to use the tools of strategy, design, and technology to help visionary founders, startups and established brands to find their voice and activate new opportunities so they can improve the world.
Ideas & Inspiration
Imagine this: you want to purchase a product, any product. What's the next likely thing you'd do? Check it out on the Internet to know what it's like, find out its features, price, in short— wrap your head around it, at your convenience. And you'll do all that not because you're an internet geek. You'll do that because it's the best and perhaps the easiest way to understand what you're buying, in the least amount of time, with zero assistance from any of your human counterparts. Photo by bruce mars from Pexels Read more
This is a modern take on the art gallery where the art comes to life through the support of augmented reality. It begs the question, where does the art stop. Perhaps by you watching this video, you become part of the art.
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While we’d all love to design new things from scratch every time a project gets put in front of us, the truth is that custom, bespoke design doesn’t scale. It’s slow, inconsistent, and difficult to maintain as it gets larger, more widespread, and more unwieldy. To operate at scale without the drawbacks and limitations that usually apply to designing digital products, designers are beginning to use design systems more often because they make design elements reusable and repeatable...
A 2.4-mile swim, a 112-mile bicycle ride and then a full-length marathon on hot, dry ground -- with no breaks in between: the legendary Ironman triathlon in Kona, Hawaii, is a bucket list goal for champion athletes. But when Minda Dentler decided to take it on, she had bigger aspirations than just another medal around her neck. She tells the story of how she conquered this epic race, and what it inspired her to do next.
Lee Sutterfield, president and cofounder of SecureLogix shares stories and insights from his career as a U.S. Airforce Intelligence Officer battling hackers during the height of the Cold War and in the birth of modern cybersecurity.
Defend your voice network by shooting down the robocalls, spam, and malicious attacks in this retro take on Missile Command. Conceived, designed and created by the team at Lightning Jar for our client SecureLogix.
Since 1851, The New York Times has published thousands of obituaries: of heads of state, opera singers, the inventor of Stove Top stuffing and the namer of the Slinky. The vast majority chronicled the lives of men, mostly white ones; even in the last two years, just over one in five of our subjects were female.